Get Noticed with long-term, first page results.
Win Sales with engaging on-page content.
Build Credibility and get the net buzzing about your business.

Enhance the Keywords on Your Webpage with LSI

Latent Semantic Indexing (LSI) is a term that we seem to hear more about as each day goes by and goes hand in glove with the keywords used on our web pages.

Based on a complicated mathematical formula which Google, in particular, is using to determine relevancy of the text on a web page to ensure it is 'on theme' with the rest of the other on-page factors. However, thankfully we don't have to worry ourselves with the maths behind it, only what LSI means to us in relation to content creation.

In simple terms, the LSI algorithm will look at the words that form the text document and then analyse it to enable the document to be categorized. During this analysis, groups of related words and phrases will be identified which help in the categorization process.

Once the group has been analysed, the topic of the document can be determined by Google.

To try and clarify this even further lets say a page contains the word "dish". Can you tell me what the article on the page is about?

Well, it could simply refer to a page about kitchen items, or... is it a page about television transmission systems?

What the LSI algorithm enables Google to do is look for other words on the page that can be grouped together which will then identify what the topic of the page is about due to the grouped words 'association' with the word "dish".

Therefore if the text also contains the words - "plate", "bowl", "cup" and "jug" then it's a safe bet that the page topic is kitchen ware related!

However if the text also contains the words - "transmitter", "receiver", "arial" and "signal" then it's a safe bet that the page topic is related to television transmission systems!

In addition, what if the text also contains "cable", "tools", "connections" and "electrician"? We could then further assume that this page topic is about the installation of television transmission systems and equipment.

In a nutshell, that's LSI - It simply looks for groups of related words so it can establish the theme of the page. As LSI develops and becomes more sophisticated then the better it will be in identifying the page topic.

Therefore it stands to reason that the more words associated with the main keyword that appear in the text, the easier the decision will be in determining the topic of the page.

But you may well ask what's this got to do with content creation, whether for an article, blog or a web page?

A lot!

Gone are the days of just stuffing your keyword into an article as often as possible and hoping that it made sense to the human reader as well as being attractive enough to be picked up by the search engine spider.

As the practical use of LSI and 'theming' increase in importance it's becoming more apparent that writing naturally with useful, informative content which is 'on-theme', is more important in getting your articles, blogs and web pages correctly categorised and indexed by the search engines, particularly Google.

Whatever your topic, by including as many highly related words that you would expect to see associated with your primary keyword will ensure that there is no doubt as to the topic of your page once it's been fed through the LSI algorithm!

Although this all may sound a little too complicated or technical for some - don't worry.

By using the correct tools for the job (which will easily identify the words you should be using) and a little patience, you'll soon be creating themed pages without giving a second thought to LSI!

And of course, the biggest benefit of all is that your reader will benefit from your work and return for more of the same on a regular basis.

If you're having trouble determining the relevant keywords and general themeing for your web pages, and would prefer to outsource this to specialsits, then visit http://webwiseconsulting.co.uk who offer a cost effective keyword research service.